fakes. I have painted 200 paintings and 5,000 are 
being sold in the States.” I don’t like to use the 
word correct, but there is an appropriate and 
agreeable positioning in terms of what McLuhan 
was saying. It’s freedom, you have to have a 
certain freedom of mind. You read The Gutenberg  
Galaxy  or Understanding Media  or the later books 
and in fact, the more Marshall achieved this kind of 
playful freedom with his own thinking, the less 
consistent and substantial the books became. For 
the precise reason that he was playing more and 
more with this idea of chunks, of facets of stuff 
instead of landing on the theoretical, heavy-duty 
kind of stuff. He suggested when we were working